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Aerial view showing the frontage and visibility of Moreland Heights Business Park from US 441 in Watkinsville, Georgia

Oconee County, Georgia

Watkinsville, Georgia.

The wealthiest, best-educated county in Northeast Georgia — and the one with the least room for the businesses that serve it.

US 441 frontage · Watkinsville, Georgia

Regional access

Where Building 700 sits in Northeast Georgia.

Building 700 at Moreland Heights Business Park is on the US 441 and Macon Highway corridor in Watkinsville, about seven miles south of Athens, with State Route 316 running west toward metro Atlanta and State Route 53 running northwest to Interstate 85 at Braselton.

Regional location of Moreland Heights Business Park, Watkinsville, Oconee County, GeorgiaMap of Northeast Georgia. Moreland Heights Business Park is at 1052 Moreland Heights Road in Watkinsville, Oconee County, on the US 441 and Macon Highway corridor about seven miles south of Athens. State Route 316 runs west from Athens toward Lawrenceville and metro Atlanta; State Route 53 runs northwest toward Braselton and Interstate 85; US 441 runs south to Interstate 20 at Madison and north through Commerce. Atlanta is about sixty-eight miles southwest.858520202852857544144131653787812929LOOP10ATLANTAATHENSUniversity of GeorgiaMariettaLawrencevilleBraseltonWinderDuluthSnellvilleMonroeConyersCovingtonMadisonJeffersonBogartBishopOCONEE COUNTYGainesville ↖Commerce ↑Greenville, SC ↗Macon ↓Augusta →Lexington →WATKINSVILLEMORELAND HEIGHTS BUSINESS PARK1052 Moreland Heights RoadWatkinsville · Oconee County, GeorgiaNORTHEAST GEORGIAAtlanta – Athens corridor, to scale · OpenStreetMap and U.S. Census · not for navigationUS 441 · Macon Highway corridorInterstateSR 10 Loop · Athens PerimeterUS and state highway20 milesN
Northeast Georgia, drawn to scale. Road centrelines © OpenStreetMap contributors (ODbL); county boundaries, U.S. Census Bureau. Open in Google Maps →

By road, from Building 700

Athens Perimeter / SR 10 Loop
3.4 mi · 6 min
Georgia Highway 316
5.3 mi · 10 min
University of Georgia campus
7.8 mi · 14 min
I-20 at Madison
24.9 mi · 36 min
I-85 at Braselton
31.7 mi · 47 min
Downtown Atlanta
68 mi · 87 min

Distances and drive times are approximate, measured from the property by road, free-flow conditions. August 2026 · OSRM routing on the OpenStreetMap network.

Georgia Highway 53 — Hog Mountain Road locally — runs west from Watkinsville toward Winder and reaches I-85 at Braselton. GA 316 is the four-lane connector to metro Atlanta, about ten minutes from Building 700 via the Oconee Connector. I-20 is 36 minutes south at Madison. Hartsfield-Jackson is under two hours; the Port of Savannah is about four and a half.

Oconee County’s own economic development positioning describes the county as strategically located among GA 15, GA 316, GA Loop 10, US 78 and US 441, with a stated strategy of concentrating growth along those corridors. Building 700 sits on one of them.

Drive times

How far is Building 700 from downtown Athens and UGA?

Building 700 at Moreland Heights Business Park is 8.6 miles and about 14 minutes from downtown Athens, 7.8 miles from the University of Georgia campus, and 1.1 miles from downtown Watkinsville.

Drive times and distances from Building 700 at Moreland Heights Business Park
From Building 700 toMilesMinutes
Downtown Watkinsville1.13
Oconee County Administrative Building— Adjacent parcel; 1.5 mi by road via Macon Highway1.54
Butler's Crossing (Publix)2.85
Athens Perimeter / SR 10 Loop3.46
Georgia Highway 3165.310
Epps Bridge Centre5.810
St. Mary's Hospital, Athens6.614
University of Georgia campus7.814
Piedmont Athens Regional8.115
Downtown Athens8.614
Athens Ben Epps Airport9.716
I-20 at Madison24.936
I-85 at Braselton31.747
Lawrenceville / Gwinnett County38.653
Downtown Atlanta6887
Hartsfield-Jackson Atlanta Intl.79.2106
Port of Savannah213.9268

Sources: Distances and drive times are approximate, measured from the property by road, free-flow conditions. August 2026 · OSRM routing on the OpenStreetMap network.

The trade area

Who lives and works in Oconee County?

Oconee County has the second-highest median household income of Georgia's 159 counties, 55.9% of adults holding a bachelor's degree or higher, and 44,893 residents as of the July 2025 estimate.

$121,217

Median household income

2nd highest of Georgia's 159 counties

ACS 2020–2024 · U.S. Census Bureau QuickFacts

55.9%

Adults with a bachelor's degree or higher

Georgia: 34.9%

ACS 2020–2024 · U.S. Census Bureau QuickFacts

44,893

County population

+36.8% since 2010

July 2025 estimate · U.S. Census Bureau QuickFacts

2.5%

Unemployment rate

Not seasonally adjusted

March 2026 · FRED / U.S. Bureau of Labor Statistics

$461,600

Median home value

81.3% owner-occupied

ACS 2020–2024 · U.S. Census Bureau QuickFacts

1,458

Employer establishments in Oconee County

2023 · U.S. Census Bureau QuickFacts

ZIP 30677 — the primary trade area

22,616

Population, ZIP 30677

ACS 2024 5-year · Census Reporter

$110,250

Median household income, ZIP 30677

ACS 2024 5-year · Census Reporter

7,759

Households, ZIP 30677

ACS 2024 5-year · Census Reporter

55.7%

Bachelor's degree or higher, ZIP 30677

ACS 2024 5-year · Census Reporter

The businesses that need this building

123

Construction establishments in Oconee County

The county's 2nd-largest industry by establishment count

2024 · Data USA

4,300

Construction jobs, Athens MSA

June 2026 · U.S. Bureau of Labor Statistics

334

New housing units permitted in Oconee County

~300–400/yr sustained since 2020

2024 · U.S. Census Bureau / FRED

107,700

Total nonfarm jobs, Athens MSA

+4.1% year over year

June 2026 · U.S. Bureau of Labor Statistics

The corridor

The county’s front door.

Building 700 fronts Moreland Heights Road, a right turn off Macon Highway, which meets the Watkinsville Bypass at a roundabout. US 129/441 runs north from there to the Athens Perimeter — a nineteen-mile freeway-standard beltway around Athens — in about six minutes, and south toward Madison and I-20. The corridor is part of Georgia’s Governor’s Road Improvement Program, with widening segments programmed in and around Oconee County.

The consequential move on this road happened in July 2023, when Oconee County opened its consolidated administrative building at 7635 Macon Highway and moved every county office there. Planning, permits, inspections, public works, utilities, the tax commissioner. For a contractor, an engineer, a surveyor, or any business that pulls permits or bids public work, that is the single most-visited address in the county — and it is next door to this one. The courts stayed downtown at the historic courthouse on North Main.

Aerial view of Main Street in downtown Watkinsville, Georgia, one mile from Moreland Heights Business Park

Downtown Watkinsville is one mile away.

A Georgia Main Street community of about 2,900 people, with a restored 1902 schoolhouse arts centre and a tavern on the National Register since 1970.
Downtown Watkinsville · Main Street, one mile from Building 700

One mile

A Georgia Main Street community.

Downtown Watkinsville is a Georgia Main Street community of about 2,900 people that punches far above its weight. The Oconee Cultural Arts Foundation operates out of the restored 1902 schoolhouse on School Street and has anchored the downtown’s revival since the early 1990s. Eagle Tavern, built around 1801, has been on the National Register since 1970. There are sixteen-plus restaurants and cafés on and around Main Street, a Saturday farmers market, three downtown parks, and a downtown development plan the city adopted in January 2026.

Downtown Watkinsville is also growing. Wire Park, the adaptive reuse of a former wire factory, now houses the new county library. CK Capital’s “15 South” is putting 203 apartments, 24 townhomes, six cottages, a locally owned grocery store and commercial space on sixteen acres of a former concrete pipe plant, with sidewalk connections to Main Street.

Storefronts along Main Street in downtown Watkinsville, Georgia, seen from the road

The commercial node

Butler’s Crossing, 2.8 miles.

Where US 441 meets Hog Mountain Road and Experiment Station Road is Oconee County's established commercial center.

Main Street storefronts · downtown Watkinsville

75,505 SF

Publix-anchored center at Butler's Crossing

Fleet Feet, Workout Anytime, Urgent Care Oconee and about a dozen other tenants

2026 · Crossman & Company

~1.4M

Annual visits to the Butler's Crossing center

2026 · Crossman & Company

$131,858

Average household income within four miles of Butler's Crossing

2026 · Crossman & Company

Butler’s Crossing carries a 75,505 SF Publix-anchored center with Fleet Feet, Workout Anytime, Urgent Care Oconee and about a dozen other tenants, drawing roughly 1.4 million visits a year. Within a four-mile radius of that intersection, average household income runs about $131,858.

What else is coming to this corridor?

441 Central

Polias · 0.6 miles from Building 700

50,887 SF anchor · 16,000 SF inline (up to 5 spaces) · 5–6 outparcels

±12–14 acres, ground lease + build-to-suit

In development — not yet under construction

Developer’s project page

Oconee Mercantile

Polias · 0.7 miles from Building 700

158,959 SF approved across 7 buildings on 23.14 acres

In development

Developer’s project page

Butlers Grove

Polias · 2.8 miles from Building 700

Anchor and outparcel opportunities — eat, drink, wellness, provisions

In development

Developer’s project page

Taken together, this is a corridor filling in rather than a road with a building on it. Within about a mile and a half of Building 700: the county’s consolidated administrative offices at 7635 Macon Highway, a recently opened QuikTrip across US 441, the 158,959 SF Oconee Mercantile redevelopment, and Polias’s 441 Central anchor site. Downtown Watkinsville is a mile south; the Butler’s Crossing retail node, where Butlers Grove is adding an eat-drink-wellness destination, is under three miles west.

Institutional anchors

The neighbours that hold this corridor up.

Athens Academy
887 students, PK through 12, on a 152-acre campus with 24 buildings, located in Oconee County with frontage on US 441.NCES
Presbyterian Village Athens
The area's only Life Plan Community, on roughly 70 acres between Hog Mountain Road and US 441, opened in 2020 with approximately 200 staff positions. A satellite campus at the Oconee Connector was reported in early 2026.pvathens.org
Oconee County Schools
Twelve schools, ranked #2 in Georgia and #111 nationally by Niche for 2026, with a 99.7% four-year graduation rate for the Class of 2025 and SAT scores ranking third in the state.Niche, 2026
Medical
Piedmont's Oconee Health Campus on Jennings Mill Road provides primary care, urgent care, imaging, cardiology and orthopedics locally. Piedmont Athens Regional (427 beds) is fifteen minutes away; St. Mary's is fourteen.Piedmont Healthcare

#2

Oconee County Schools, statewide district rank

A+ overall; #111 of 10,394 nationally

2026 · Niche

99.7%

Four-year graduation rate

SAT scores rank #3 in Georgia

Class of 2025 · The Oconee Enterprise

Athens and the University of Georgia

Fourteen minutes north.

The University of Georgia enrolled 43,888 students in fall 2025 and employs 12,063 people — roughly 56,000 people on the ground daily in a county of 130,000 — and generated a record $9.2 billion in economic impact on Georgia in FY2025. The university’s new School of Medicine welcomed its first class in July 2026, with a 93,000 SF medical education and research building opening in December 2026.

Downtown Athens is about twenty walkable blocks, a National Register historic district, and the region’s dominant dining, music and entertainment draw. Athens-Clarke County saw $454 million in visitor spending in 2023, supporting 4,456 local jobs. The Classic Center’s economic impact rose 24% to $89 million in the fiscal year ending June 2026 across 606 events, and its 8,500-seat Akins Ford Arena has pushed the venue’s draw radius out to 150–200 miles.

Oconee County is where a great many of the people who work in that economy choose to live. Median household income in Oconee County is $121,217 — second-highest of Georgia’s 159 counties — against $53,625 in Athens-Clarke. Homeownership is 81.3%. Nearly 56% of adults hold a bachelor’s degree or higher.

43,888

University of Georgia enrollment

Fall 2025 · University System of Georgia

12,063

University of Georgia employees

October 2024 · UGA Fact Book 2024

$9.2B

UGA annual economic impact on Georgia

+9.5% year over year

FY2025 · University of Georgia

$454M

Annual visitor spending, Athens-Clarke County

4,456 local jobs supported

2023 · Visit Athens GA

$89M

Classic Center annual economic impact

606 events; up 24% YoY; 8,500-seat Akins Ford Arena

FY2026 · Flagpole

Building 700 is pre-leasing now.

7,200 square feet, divisible to ±3,600 SF, at $15.50 per square foot per year, triple net. Availability and pricing current as of September 2026.

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